Maryville, TN – November 17, 2025 — Schaefer Marketing Solutions recently announced the release of bestselling author and futurist Mark Schaefer’s latest book, How AI Changes Your Customers: The Marketing Guide to Humanity’s Next Chapter. The new work examines how artificial intelligence is reshaping fundamental aspects of human behavior and outlines what marketers must understand to remain relevant as consumer expectations rapidly evolve.
Artificial intelligence is not simply transforming marketing tools—it is transforming people. In his new book, Schaefer argues that the greatest disruption facing marketers is not job displacement but the profound behavioral shift already underway in customers who think, decide, and connect differently in an AI-mediated world. Drawing on original research, case studies, and decades of experience, Schaefer details how these forces are accelerating impatience, increasing trust in machines, altering emotional capacity, and redefining personal meaning and belonging.
“Marketers are preparing for disruption in all the wrong places,” Schaefer said. “The real change is in the customer. AI is rewiring the way people process information, make decisions, and form relationships. If we don’t understand these shifts, our existing playbooks won’t serve us—or our customers—any longer.”
The book explores six core dimensions of human behavior being reshaped by AI: deep thinking, empathy, confidence and agency, purpose and meaning, connection and belonging, and decision-making. Rather than focusing on technology mechanics, Schaefer centers the conversation on people—offering a human-first roadmap designed to help professionals reach customers whose motivations, expectations, and cognitive patterns are shifting faster than traditional marketing models can keep pace.
Schaefer, a globally recognized keynote speaker and author of more than ten books, has spent more than three decades advising organizations ranging from global brands to innovative start-ups. His latest work continues his long-standing focus on blending research, cultural insight, and practical strategy to help leaders navigate emerging trends. “This book is about understanding humanity’s next chapter,” Schaefer said. “AI is changing what it means to be a customer—and what it means to be human. Marketers who embrace this reality will be better prepared to serve with clarity and empathy.”
How AI Changes Your Customers is available now through major booksellers, including Amazon.
About Schaefer Marketing Solutions
Schaefer Marketing Solutions is a strategic consulting and education firm led by Mark Schaefer, a globally recognized speaker, educator, and author. The company provides marketing strategy development, training, and advisory services to organizations ranging from early-stage ventures to global brands. More information is available at https://businessesgrow.com/.
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Schaefer Marketing Solutions
Website: https://businessesgrow.com/
Book Purchase Link: https://amzn.to/4maQRSe