Knoxville, TN – Dee’s Lumber, a local hardwood supplier serving East Tennessee, is narrowing its focus to specialize in custom-built, live-edge fireplace mantels after years of offering a full range of lumber products including finished tabletops and dimensional lumber. Owner Greg Dee is concentrating on what has become his highest-demand offering: handcrafted mantels that bring natural beauty and rustic elegance to homes across the region.
The pivot comes after Dee identified a strong market demand for unique, one-of-a-kind mantel pieces that cannot be found in traditional retail outlets. Each mantel is custom-milled from locally sourced hardwoods, kiln-dried, and finished to showcase the natural live edge of the wood – preserving the organic shape and character of the original tree.
“Since the first time I watched a local sawyer cut lumber from logs, I was hooked,” said Greg Dee, owner of Dee’s Lumber. “Cutting lumber is like finding geodes or treasure. Every log is different, and what is inside the tree is far prettier than what is outside. By focusing on custom mantels, I can work more closely with homeowners and builders to create truly unique pieces that become focal points in their homes.”
Dee’s approach allows customers to visit his Knoxville showroom to select their own wood slabs before construction begins. The hands-on selection process has resonated strongly with clients seeking personalized craftsmanship. Customer Brad W. noted, “We had been searching for black walnut slab for a mantle behind our wood stove for years. Greg had exactly what we were looking for – two 6-foot pieces, about 2 inches thick, live edge, kiln-dried and planed. It made all the difference in the appearance of our wood stove.”
The specialized focus targets homeowners, custom home builders, and anyone looking to add distinctive character to their living spaces. Dee’s competitive pricing and faster turnaround times compared to larger manufacturers have made the business particularly attractive to renovation projects and new custom home builds throughout East Tennessee.
About Dee’s Lumber
Dee’s Lumber is a Knoxville, Tennessee-based custom woodworking business specializing in live-edge fireplace mantels. Owner Greg Dee combines traditional sawmill craftsmanship with modern kiln-drying techniques to create unique, handcrafted pieces from locally sourced hardwoods. The company serves homeowners and builders throughout the East Tennessee region. For more information, visit deeslumber.com.
Media Contact:
Greg Dee, Dee’s Lumber
Email: deezlumber@gmail.com
Phone: 865-556-0096
Website: deeslumber.com